Different Types of Pronamel Toothpaste: What makes Them Different

Written & Reviewed by Dr David Chen

The various Pronamel toothpastes are different from one another due to a difference in the inactive ingredients. This difference gives each toothpaste a unique characteristic or perceived benefit.

Four Types Of Pronamel Toothpastes
Four Types Of Pronamel Toothpastes

In other words, all pronamel toothpastes are NOT the same. The only exception would be the flavor variants for each product line which are identical but with the only difference being its taste.

Pronamel toothpaste classification and variants
Pronamel toothpaste variants

Why trust me? I’ve individually and comprehensively reviewed each one of these Sensodyne Pronamel toothpastes.

Pronamel Active Shield

The most prominent feature that you’ll notice with the Pronamel Active Shield toothpaste is that it foams a lot more. Yes, it legitimately foams the most when compared to the other 3 types of pronamel.

Sensodyne Pronamel Active Shield Toothpaste - front view
Active shield

Overview of Active Shield differences:

  • Distinguishing feature – Most foaming pronamel.
  • Ingredient differences – Sodium Methyl Cocoyl Taurate, Sodium lactate, PVM/MA copolymer.
  • Advantages – Greater foaming sensation.
  • Disadvantages – May interfere with fluoride uptake.

Most foamy pronamel

The primary reason as to why the active shield toothpaste foams more is because it has an additional ingredient in it called Sodium Methyl Cocoyl Taurate. This ingredient is a detergent/foaming agent albeit less harsh than SLS.

Below is a image of the amount of foam I had when using the active shield.

Sensodyne Pronamel Active Shield Toothpaste - moderate foaming after brushing
Moderate foaming

Now compare that to the amount of foam that I had when I brushed with the pronamel daily protection toothpaste.

Sensodyne Pronamel Daily Protection toothpaste - amount of foam in mouth
Low foaming

They say that pictures are worth a thousand words so there you have it.

Who it’s best for

The Active Shield toothpaste is best for those who like the mouthful feeling of foam while they are brushing. This is the most foamy toothpaste from pronamel.

Pronamel admittedly created this toothpaste because they were aware that a lot of customers wanted more foaming. A common critique of their products is that it does not foam enough, which is objectively true.

Why pronamel doesn’t foam as much

All of their toothpastes do not contain sodium lauryl sulfate (SLS) and the result of that is decreased foaming while brushing. The entire brand is in fact SLS-free.

Based on my personal experience, the pronamel toothpastes do in fact foam a lot less than toothpastes with SLS such as the Colgate Total.

Below are images showing the amount of foaming that I get when I use the colgate total which is a sodium lauryl sulfate based toothpaste.

Pronamel Essential Care

The distinguishing feature for the pronamel essential care toothpaste such as the daily protection is that there isn’t any.

The reason is because this is their base level toothpaste or entry level product which all of the other pronamels are based off of.

Sensodyne Pronamel Daily Protection Toothpaste - stands upright vertically
Daily protection

Overview of Essential Care differences:

  • Distinguishing feature – Entry level pronamel without bells and whistles.
  • Ingredient differences – None, contains all core ingredients.
  • Advantages – Original pronamel formulation.
  • Disadvantages – No additional effects.

Entry level product

To be more specific, the essential care toothpastes are what I would consider the “core product” for pronamel.

Essentially (no pun intended), this toothpaste is practically the original or “OG” pronamel toothpaste which all of the other ones were spawned out of.

Who it’s best for

The Essential Care toothpastes are best for those who just want an anti-cavity and anti-sensitivity benefit without any bells or whistles. There are no additional benefits and it has all of the necessities for oral care.

As an additional perk, this toothpaste is the most affordable and cost effective since it comes in the largest size.


While most pronamel toothpaste variants are identical except for the flavor, the multi-action toothpaste does have an extra ingredient in it. It contains mica which makes the toothpaste sparkle.

The image below shows what mica added to toothpaste looks like.

Magnified view of mica toothpaste vs 2 non-mica toothpastes
Close up view of sparkling mica paste

Mineral Boost

Currently there is a toothpaste called the Pronamel Mineral Boost but it is not listed on the brochure. Although if I had to classify it, I would place it with the essential care products due to its ingredients composition.

My hunch is that this wasn’t listed in the brochure because it may be getting phased out soon or discontinued.

Pronamel Gentle Whitening

The most prominent feature that you’ll notice when using the Pronamel Gentle Whitening toothpaste will be its strong menthol-mint flavor. Benefit wise, it is their best whitening toothpaste out of the four different types.

Sensodyne Pronamel Gentle Whitening Toothpaste - stores vertically upright
Gentle Whitening

Overview of Gentle Whitening differences:

  • Distinguishing feature – Strong menthol-mint flavor.
  • Ingredient differences – Nearly identical to essential care.
  • Advantages – Removes extrinsic stains more effectively.
  • Disadvantages – Very strong taste.

Differences vs Pronamel Essential Care

The pronamel gentle whitening is nearly identical to the pronamel essential care toothpaste because it has the same ingredients.

However, the strong flavor and additional whitening effect can be explained by the difference in concentration of titanium dioxide and sodium saccharin.

Gentle whitening inactive ingredients:

  • Water
  • Sorbitol
  • Hydrated silica
  • Glycerin
  • PEG-8
  • Cocamidopropyl betaine
  • Flavor
  • Titanium dioxide
  • Xanthan gum
  • Sodium saccharin
  • Sodium hydroxide

Essential care inactive ingredients:

  • Water
  • Sorbitol
  • Hydrated silica
  • Glycerin
  • PEG-8
  • Cocamidopropyl betaine
  • Flavor
  • Xanthan gum
  • Sodium saccharin
  • Titanium dioxide
  • Sodium hydroxide

The differences:

  • Gentle whitening has more titanium dioxide which makes it more effective at whitening since it is a whitening abrasive.
  • It also has less sodium saccharin which is a sweetener and that explains why it has a stronger menthol-mint flavor. It doesn’t taste as sweet!

Who it’s best for

The Gentle Whitening toothpaste is best for people with sensitive teeth but want a stronger whitening effect. Essentially if the pronamel toothpastes work in reducing your sensitivity but you wanted more whitening.

This is the most effective whitening toothpaste from Sensodyne Pronamel.

Pronamel Intensive Enamel Repair

The most prominent benefit of the pronamel intensive enamel repair toothpaste is its optimized fluoride formulation. The combination of ingredients help to maximize the strengthening/protective effects of fluoride.

Sensodyne Pronamel intensive enamel repair toothpaste - tube front view
Intensive enamel repair

Overview of Intensive Enamel Repair differences:

  • Distinguishing feature – Maximizes fluoride efficacy.
  • Ingredient differences – Sodium lactate, PVM/MA copolymer.
  • Advantages – Most optimized for strengthening/protecting enamel.
  • Disadvantages – Most costly.

Maximized fluoride efficacy

The intensive enamel repair contains sodium lactate and PVM/MA copolymer both which help to increase the efficacy of fluoride.

  • Sodium lactate. Studies have shown that adding this ingredient resulted in greater enamel acid resistance via increased fluoride uptake.
  • PVM/MA copolymer. This ingredient is a bioadhesive which helps other toothpaste ingredients stick to the surfaces of teeth. This permits them to exert their topical effects over a longer period of time.

Essentially, both of these two ingredients allow fluoride to work more effectively/efficiently.

Who it’s best for

The Intensive Enamel Repair toothpaste is best for people with high cavities risk and weak/thin enamel. The optimized fluoride absorption will assist in strengthening and protecting your dentition.

This is the most protective toothpaste in their product line.

Putting it all together

I’ve put together a video summary in case reading isn’t your forte.

However, if you prefer charts, here is one for the road.

AttributesActive ShieldEssential CareGentle WhiteningIntensive Enamel Repair
Distinguishing featureMost foamingNo unique featuresStrongest menthol-mint flavorOptimized fluoride formulation
Unique ingredientsSodium Methyl Cocoyl Taurate, Sodium lactate, PVM/MA copolymerN/ATitanium Dioxide,
Sodium Saccharin
Sodium lactate, PVM/MA copolymer
Who it’s best forLikes mouthful of foamGeneral teeth sensitivityWanting whiter teethProne to cavities
Table comparison differences between pronamel toothpastes

And that is literally everything that you need to know about what makes each pronamel toothpaste different from each other.


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