Colgate Total Plaque Pro Release Toothpaste Dentist Review

Written & Reviewed by Dr David Chen

My review for the Colgate total plaque pro release toothpaste has been long overdue because I’ve been using it for weeks now.

To be quite honest, I bought it along with the pro series toothpaste to meet the minimum required for free shipping. I actually just wanted the latter but I ended up using the plaque pro release a lot more, which was surprising.

Colgate total pro plaque release toothpaste

Nonetheless, I will be giving you my subjective thoughts along with the objective facts about this oral care product.

Yes, I am a dentist so don’t skip the section about how this toothpaste works because I will explain how it does what it claims to do. My goal is to help you in deciding whether or not this new toothpaste is worth a try.

Disclaimer: If you make a purchase after clicking one of our links, we may earn a commission.


The plaque pro release toothpaste by Colgate was made to decimate plaque and protect your teeth from bacteria for 24 hours. It’s purpose is to help keep your teeth, gums, and mouth healthy with its unique smart foam formulation.

Featured benefits

The Colgate Total Plaque Pro Release toothpaste is marketed as being able to dissolve and lift away gum harming plaque when used twice daily. Allegedly the protection is long lasting for up to an entire day.

List of benefits:

  • Long lasting 24 hour antibacterial protection.
  • Anticavity, antigingivitis, antisensitivity formula that helps fight tartar build-up.
  • Gets to hard to reach places with smart foam technology.
  • Helps interfere with the harmful effects of plaque associated with gingivitis.
  • Gluten free.
  • Sugar free.

Directions for use

The directions are specifically for adults and children 12 years of age and older.

How to use it:

  1. Apply at least a 1-inch strip of toothpaste onto a soft bristled toothbrush.
  2. Brush teeth for at least 1 minute twice a day (morning & evening) or as recommended by a dentist.
  3. Make sure to brush all sensitive areas of the teeth.
  4. Spit out and do not swallow.

It’s fascinating because we’ve noticed that a lot of toothpastes will say to brush for at least 1 minute on the label. This is despite the fact that it is widely accepted that 2 minutes should be the recommended brushing time.

Product specifications

Net weight3 oz (85 g)
Dispensing mechanismSqueezable tube
FluorideStannous Fluoride
Remineralization agentHydroxyapatite
DesensitizerPotassium Citrate & Hydroxyapatite
Technical specifications of pro plaque release toothpaste


There are a total of 21 ingredients in the pro plaque release toothpaste from Colgate.


  • Stannous fluoride (0.454%) – anti-cavity, anti-gingivitis, anti-sensitivity.

Whitening abrasives:

  • Hydrated Silica – mild natural whitening abrasive.

Stain and tartar prevention:

  • Tetrasodium Pyrophosphate – anti-tartar.
  • Zinc Phosphate – antibacterial & anti-tartar.
  • PVP/MA Copolymer – prevents stain molecules from adhering onto teeth.


  • Sorbitol – sweetener/humectant.
  • Flavor
  • Sodium Saccharin – sweetener.
  • Sucralose – sweetener.

pH adjuster:

  • Sodium Citrate – pH adjuster.
  • Arginine – pH adjuster.
  • Citric Acid – pH adjuster.


  • Water – solvent.
  • Glycerin – humectant (prevents drying out).
  • PEG-12 – lubrication and spreadability.
  • Cellulose Gum – thickener and prevents drying out.
  • Sodium Lauryl Sulfate – surfactant/detergent.
  • Microcrystalline Cellulose – thickener & stabilizer.
  • Cocamidopropyl Betaine – surfactant/detergent/foaming.
  • Xanthan Gum – gives the toothpaste body.
  • Titanium Dioxide – adds white color.


The unboxing for the Colgate total plaque pro release toothpaste won’t be as extensive as our other reviews. We threw away the box it came with and have been using this for weeks now.

This toothpaste looks very premium with its clear acrylic cap and higher quality glossy plastic tube. The quality of all of the materials reassures you that the price premium you paid for this dentifrice was well worth it.

To use it, you just need to unscrew the cap and then squeeze the tube to dispense the toothpaste.

Colgate total pro plaque release toothpaste - screw cap
Screw cap

The screw cap does make it much more secure if you were to travel with it. However from a daily use perspective, I much prefer the flip cap because it is much more convenient and faster to open/close it.

colgate optic white renewal toothpaste flip cap vs colgate pro plaque release screw cap
Flip cap vs Screw cap

Last but not least, I do like that the more premium toothpastes now all come with upright vertical storage. This toothpaste is designed in such a way that it can be stored upright due to the flat bottom of the cap.

Colgate total pro plaque release toothpaste - stores upright vertically
Can be stored upright

I much prefer oral care products that can stand vertically over the ones that lay flat horizontally. It gives a more organized look to your bathroom if I do say so.

My experience

I thoroughly enjoy brushing with the Colgate total plaque pro release because it keeps my mouth feeling fresh for a long time afterwards. Although what really makes me like it is that it tastes slightly sweet like a mentos.

ColorOpaque White
SmellSweet Mint
TasteSweet mint like Mentos
TextureSoft, Stretchy & Non-gritty
FoaminessDecent foaming
CleanlinessVery clean
SensitivityNo sensitivity or discomfort
Summary notes from brushing


The color of this toothpaste is an opaque white. It is a solid single color meaning there are no stripes or any of the fun variations.

Colgate total pro plaque release toothpaste - white colored paste
White colored paste


It has a very light mint smell so it’s not off-putting nor is it offensive. There is a slight hint of sweetness to it so it’s not a pure mint smell.


I really like how this toothpaste tastes because it’s not only minty but has a slight hint of sweetness to it. The best way that I can describe it is that it tastes like the original Mentos.

Just so that you know, I am a fan of mint-based toothpastes so perhaps I am a bit biased. Nonetheless in my opinion, this one tastes great and is a big plus in my book.


I barely felt any grittiness when I was brushing with the Colgate pro plaque release toothpaste. It was almost as if it didn’t have any whitening abrasives in it. The paste just spread around the mouth gliding very easily.

Colgate total pro plaque release toothpaste - stretchy paste texture
Very stretchy textured paste

The texture of the paste is soft and stretchy which reminds me of pulled mozzarella or caramel. But, despite how it stretches, it won’t droop off your toothbrush if you hold it upside down.

Colgate total pro plaque release toothpaste - upside down toothbrush test
Upside down toothbrush test

The only downside to this kind of texture of toothpaste is that it does leave a bit of a mess inside of the cap. It goes a bit all over the place so you do lose some of it.

Colgate total pro plaque release toothpaste - mess in the cap
Leaves a mess in the cap


This is a SLS-based toothpaste so you should expect a decent amount of foaming in the mouth when brushing. If you’ve used the non-sodium lauryl sulfate products, those barely foam at all.

Colgate total pro plaque release toothpaste - foam in mouth after brushing
Amount of foam in mouth after brushing

The image above shows how much foam was in my mouth after I brushed with it. Nonetheless, the product advertises “smart foam” technology so of course it would foam. It does have another foaming agent, cocamidopropyl betaine which is another detergent that also contributes to the lathering.


My teeth felt very clean afterwards and this sensation persisted for the next 2-3 hours. In my opinion the fact that it is mint flavored helps contribute to the sensation. The tingling from it gives it a fresh feeling.


There was no discomfort or sensitivity while using this toothpaste. That is due to the fact there there isn’t a teeth bleaching agent in it and this toothpaste is supposed to desensitize your teeth.

Pros & Cons


  • Premium version of fluoride (stannous fluoride).
  • Anti-cavity
  • Anti-sensitivity
  • Anti-gingivitis
  • Stores upright
  • Fresh & clean feeling
  • TSA travel size
  • Tastes like Mentos
  • Aesthetic design


  • Cost more than their other toothpastes.
  • Small size (3 oz bottle).
  • Twist off cap takes a long time to remove.
  • Potential teeth staining.

What I like

Yeah the toothpaste provides a lot of benefits for your mouth but to be honest, I just like using it because it tastes like a Mentos. It is absolutely delicious and very pleasant tasting.

Like I said, I purchased this to use along with the colgate pro series whitening toothpaste but I ended up using this one a lot more. It just feels good and I love the taste.

What I dislike

The cons with the plaque pro release toothpaste don’t really bother me that much. There are just two comments that I wish to expand upon.

  • Decreasing size. Have you noticed that the size of toothpaste has been getting smaller and smaller? This isn’t even the travel size version because it is the full size but yet it is small enough (3 oz) to be TSA travel size compliant.
  • Teeth staining. The toothpaste explicitly states that it is a “whitening paste” but if you read the “other information” on the tube, there is precaution. It states that stannous fluoride may produce surface staining.
Colgate total pro plaque release toothpaste - teeth staining precaution
Teeth staining precaution

Yes, tooth staining is a known potential side effect from the stannous version of fluoride. The sodium version of fluoride won’t cause any enamel discoloration though.

Does it work?

The main selling point of the pro plaque release toothpaste is that it can dissolve and lift away gum harming plaque from your teeth. Yes, it does work and most of its effects are due to the stannous fluoride, the more premium version of fluoride.

You may have noticed that the sodium fluoride toothpastes cost less but that is because it isn’t as effective as the stannous fluoride.

Benefits of stannous fluoride:

  • Inhibits demineralization.
  • Enhances remineralization.
  • Anti-bacterial. It is both bacteriostatic and bactericidal.
  • Improves gum health. It reduces gingivitis, gum bleeding, plaque, and bad breath.
  • Decreases teeth sensitivity. Occludes exposed dentinal tubules which reduces sensitivity.

You probably thought that fluoride only prevented cavities but it can do so much more than that, especially the stannous version of it. The least well known additional effect would probably be the anti-sensitivity.


Overall I really like the Colgate total pro plaque release as an everyday toothpaste. It uses the premium version of fluoride so you get the anti-cavity, anti-sensitivity, and anti-gingivitis effect. It also encourages me to brush more since it tastes like Mentos to me.

You may be worried about the teeth staining precaution on the label but honestly I’m not concerned at all. I’ve yet to see any discolorations on my enamel from using it.

Therefore if you’re wondering if I recommend this toothpaste, yes I would. My only real gripe with it is that it does cost more than the original Colgate Total line of toothpastes. Those are also stannous fluoride based.

Nonetheless, that concludes the review of the pro plaque release toothpaste by a dentist!


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